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Insights on search, growth and websites.

Short, practical reads on SEO, AI search (AEO and GEO), paid media, CRM and website conversion. Each one answers the question first, compares the options honestly and links to its sources.

Keyword Research Without Paid Tools: A Free Workflow SEO3 min read Keyword Research Without Paid Tools: A Free Workflow A 6-step keyword research workflow using only free Google tools, with a simple scoring sheet to decide which keywords to target first. Himanshu Patni · Read
Switching CRMs: When It Is Worth It CRM, AUTOMATION & ANALYTICS3 min read Switching CRMs: When It Is Worth It When switching CRMs is worth it and when to fix your process instead: a 5-signal switch score, the real costs and a 90-day migration… Himanshu Patni · Read Flat vs Deep Site Architecture: Which Is Better for SEO? SEO3 min read Flat vs Deep Site Architecture: Which Is Better for SEO? Flat vs deep site architecture explained: why shallow hubs work best, the 3-click guide, the right hubs by site type and a 15-minute click-depth… Himanshu Patni · Read Organization Schema: Fields Most Websites Get Wrong SEO3 min read Organization Schema: Fields Most Websites Get Wrong The Organization schema fields most sites get wrong, from logo and sameAs to duplicate plugin blocks, plus a 10-minute audit to fix them. Himanshu Patni · Read AI Max for Search vs Classic Campaigns: When to Switch PAID ADS4 min read AI Max for Search vs Classic Campaigns: When to Switch When to move Google Search campaigns to AI Max, what the automatic upgrade changed, a decision table by account situation and a 4-week test… Himanshu Patni · Read Search Intent: 4 Types with Real Query Examples SEO4 min read Search Intent: 4 Types with Real Query Examples The four types of search intent with real query examples, a 5-second results check, and which page type and call to action each intent… Himanshu Patni · Read Indexing issues in Search Console infographic: triage of not-indexed reasons by priority and the order to fix them SEO4 min read Fixing Indexing Issues in Search Console: A Field Guide A field guide to the Search Console Pages report: which "not indexed" reasons matter, a triage table with fixes, the order to fix them… Himanshu Patni · Read What Is an Entity in SEO? A Simple Explanation with Examples SEO4 min read What Is an Entity in SEO? A Simple Explanation with Examples What an entity is in SEO, why it matters more with AI search, and a 7-point checklist to make your business a clear, consistent… Himanshu Patni · Read How to Set SEO Goals That Tie to Revenue, Not Rankings SEO4 min read How to Set SEO Goals That Tie to Revenue, Not Rankings Turn a revenue target into SEO goals you can track: a 4-step goal ladder, a worked example, what to measure monthly and how to… Himanshu Patni · Read Crawl Budget Explained: When It Matters and When It Doesn’t SEO4 min read Crawl Budget Explained: When It Matters and When It Doesn’t Crawl budget in plain English: what it is, which sites need to care, a 5-minute Search Console check, and common myths that waste time. Himanshu Patni · Read How to Build an AI Visibility Prompt Set for Your Brand AI SEARCH (AEO & GEO)4 min read How to Build an AI Visibility Prompt Set for Your Brand How to build a 20-prompt AI visibility set from real buyer questions: where to find them, a 4-part prompt formula, a coverage grid and… Himanshu Patni · Read AI Visibility Reports from Agencies: What to Question AI SEARCH (AEO & GEO)4 min read AI Visibility Reports from Agencies: What to Question Eight questions to ask about any agency AI visibility report, a 16-point scorecard, and what a useful monthly report should contain. Himanshu Patni · Read What Is an SEO Strategy? A Plain-English Breakdown for Founders SEO5 min read What Is an SEO Strategy? A Plain-English Breakdown for Founders An SEO strategy is six decisions, not a keyword list. A one-page template for founders, what to focus on at each stage, and five… Himanshu Patni · Read
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