Insights
Insights on search, growth and websites.
Short, practical reads on SEO, AI search (AEO and GEO), paid media, CRM and website conversion. Each one answers the question first, compares the options honestly and links to its sources.
Meta Pixel Now Measures Conversions on Customer Devices: What Advertisers Should Do
From 12 Nov 2026 a default-on Meta Pixel setting counts some purchases on shoppers' devices. What it means for Indian advertisers and the baseline…
Himanshu Patni ·
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Testing Your Brand in ChatGPT and Perplexity: A Manual Method
A repeatable 20-prompt, 3-run method to test your brand in ChatGPT and Perplexity: what to ask, how to score answers, and why mention rate…
Himanshu Patni ·
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Google AI Mode Ads in India: What Changes for Search Advertisers
Google is scaling ads in AI Mode to India and launched multiturn ads in the US. What changes for Search, Shopping and PMax advertisers,…
Himanshu Patni ·
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