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Demand & Growth Marketing / Service

Demand generation measured in enquiries, not clicks.

Search ads, paid social, remarketing and outreach planned around buyer intent, sent to pages that convert, and tracked all the way to leads and sales.

Get a free review What's included
01 / INTENT Reach people ready to act
02 / TRACKING Every lead shows its source
03 / EFFICIENCY Budget moves to what works
Free enquiry

Request a free campaign audit

Tell us which channels you run today. We will reply with where budget is being wasted and what to change first.

Common problems

Signs you need this

04 signs to look for
▪ WASTE 01

Ad spend rises but leads do not

Broad keywords and audiences bring clicks from people who were never going to buy.

Root cause: Weak targeting
▪ PAGES 02

Ads send people to the homepage

Visitors land on a general page that does not match what the ad promised.

Root cause: No landing pages
▪ TRACKING 03

You cannot tell which ads bring customers

Conversions are not tracked, or are tracked as page views instead of real leads.

Root cause: Broken measurement
▪ FOLLOW-UP 04

Leads arrive but go cold

Enquiries wait hours or days for a reply, so paid leads are wasted.

Root cause: No lead handling
Specialist services

Services within Demand Generation.

Choose one area to start with, or combine them in one plan.

Demand Generation 01 eCommerce Growth Marketing Shopping, search, social and retention campaigns judged by orders and margin. Explore
Scope

What's included.

The usual scope. After the free review we agree the exact work in writing, so you only pay for what you need.

Account and funnel audit

Current campaigns, targeting, landing pages, tracking and lead follow-up reviewed together.

Campaign plan

Channels, audiences, offers and budget split based on intent and your sales process.

Search and social campaigns

Google Ads, Meta and LinkedIn campaigns set up in your own accounts.

Landing pages

Focused pages that match each campaign's promise and make enquiring easy.

Conversion tracking

GA4, Google Tag Manager and platform conversions set up for real leads and sales.

Optimisation and reporting

Regular changes to keywords, audiences, ads and budgets, with reports tied to leads.

Deliverables

What you get.

Deliverable01 / 04

Audit and plan

What to stop, fix and start, with a budget split by channel.

Output: Campaign plan
Deliverable02 / 04

Live campaigns

Campaigns running in your accounts with clear naming and structure.

Output: Live campaigns
Deliverable03 / 04

Tracking setup

Conversions and lead sources recorded in analytics and your CRM.

Output: Working tracking
Deliverable04 / 04

Lead-based reporting

Cost per lead and lead quality by channel, not just clicks and impressions.

Output: Monthly report
Process

How the work runs.

  1. STAGE 01 Discovery

    01 Map

    We audit your ad accounts, targeting, landing pages, tracking and how fast leads are followed up.

    Output: Campaign and funnel audit
  2. STAGE 02 Foundation

    02 Align

    We agree audiences, offers, channels and a starting budget split based on buyer intent.

    Output: Campaign plan
  3. STAGE 03 Execution

    03 Build

    We build campaigns and landing pages in your own accounts, with conversions tracked to real leads.

    Output: Live campaigns and tracking
  4. STAGE 04 Iteration

    04 Improve

    We optimise keywords, audiences, ads and budgets regularly, judged by cost and quality of leads.

    Output: Lead-based reporting
Ways to work with us

Start small or go all in.

Pricing depends on scope, so we agree it in writing after the free review. These are the three usual ways to start.

Model 01 Start here

One-time audit

A full review of the area you choose, with a written, prioritised list of what to fix and why.

Best whenYou want clarity before committing to a bigger project.

Discuss this
Model 02 Build

Fixed-scope project

A defined piece of work, such as a new website, a CRM setup or an SEO foundation, with deliverables and timeline agreed in writing.

Best whenYou already know what needs to be built or fixed.

Discuss this
Model 03 Run and improve

Ongoing support

Monthly work on SEO, content, campaigns or CRM, with regular reviews and reporting tied to enquiries and sales.

Best whenYou want a team that keeps improving results over time.

Discuss this
Part of one system

How this connects to the rest.

Demand Generation works best when it shares the same plan and data as the rest of your marketing.

FOUNDATION Strategy & Brand Direction Defines who you target and what you say, so campaigns, pages and sales start from the same message. Explore CONVERSION Websites & Digital Experience Turns visitors into enquiries and orders with clear pages, fast load times and simple forms. Explore PIPELINE Systems & Automation Captures every lead with its source, routes it for follow-up and reports results back to marketing. Explore
Who it is for

Is this a fit for you?

For businesses ready to invest in campaigns and wanting to see what they return.

B2B companies needing qualified enquiries

Search and LinkedIn campaigns aimed at decision-makers, with leads passed to sales.

Local and service businesses

Search and social campaigns for people in your area who need your service now.

eCommerce and D2C brands

Shopping, search and social campaigns judged by orders and return on spend.

Platforms

Tools we work with

We start with what you already use
  • [ Google Ads ]
  • [ Meta Ads ]
  • [ LinkedIn Ads ]
  • [ Google Tag Manager ]
  • [ Google Analytics 4 ]
  • [ Google Merchant Center ]
  • [ Zoho CRM / HubSpot ]
  • [ Looker Studio ]
Learn and try

Related guides and free tools

DEMAND GENERATION15 min read B2B Demand Generation: Build Preference Before the Sales Conversation Create buyer preference and make the next commercial step reliable. Read guide PAID MEDIA12 min read Performance Marketing: Optimise for Incremental Business Value Connect acquisition economics with credible incremental business value. Read guide DEMAND GENERATION12 min read Lead Generation & Qualification: A Reliable Path from Inquiry to Sales Readiness Create reliable enquiries, fit-based review and an accountable sales handoff. Read guide
Free tools
Free tool Open → UTM link builder Build consistent campaign links so every visit and lead shows its real source. Free tool Open → Marketing ROI calculator Work out cost per lead, cost per sale and return on your marketing spend.
FAQ

Questions about Demand Generation.

01 What budget do we need to start?

It depends on your market and goals. We suggest a starting budget in the plan that is large enough to learn from, and increase it only when the numbers support it.

02 Who pays for ad spend?

You pay the platforms directly from your own ad accounts, so you keep full control of budget and data. Our fee covers planning, setup and management.

03 How soon will we see leads?

Search campaigns can bring enquiries soon after launch. The first weeks are about learning which keywords, audiences and messages work, so results usually improve over the first few months.

04 Can you guarantee a cost per lead?

No. Costs depend on competition, platforms and your offer. We share expected ranges in the plan and report actual numbers honestly every month.

05 Do you also handle the leads?

We can connect campaigns to your CRM with instant alerts and follow-up workflows, so paid leads are answered quickly. See our CRM and automation services.

Free review

Ready for campaigns judged by real enquiries?

Tell us which channels you run today. We will reply with where budget is leaking and what to change first.

Start a conversation Back to Demand & Growth Marketing
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