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03 / Service pillar

Websites that explain your offer and turn visitors into enquiries.

Clear structure, fast pages and simple paths to enquire or buy. Built on WordPress, WooCommerce or Shopify, so your team can update it without a developer for every change.

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01 / CLARITY Answers buyer questions
02 / SPEED Fast on mobile
03 / CONVERSION Easy to enquire or buy
Free enquiry

Request a free website review

Share your website. We will reply with what is slowing it down, confusing visitors or losing enquiries.

Common problems

Signs you need this

04 signs to look for
▪ CLARITY 01

Visitors cannot tell what you do in a few seconds

The homepage and service pages talk about you instead of answering what the buyer needs to know.

Root cause: Unclear structure
▪ SPEED 02

Pages are slow, especially on mobile

Heavy themes, plugins and images slow the site down, which hurts both rankings and conversions.

Root cause: Technical debt
▪ CONVERSION 03

Forms and checkout lose people

Long forms, hidden contact options or a confusing checkout make interested visitors give up.

Root cause: Friction
▪ CONTROL 04

Every small change needs a developer

Complex page builders and custom code make simple edits slow and expensive.

Root cause: Hard-to-manage build
What we do

Services in Websites & Digital Experience.

Start with one service or combine several. Each one connects to the rest of your marketing system.

Websites & Digital Experience 01

Conversion Optimization

Finding where visitors drop off and fixing forms, pages and calls to action.

Explore
Websites & Digital Experience 02

UX & UI Design

Page structure and design that answers buyer questions in the right order.

Explore
Websites & Digital Experience 03

Website Development

Fast, maintainable WordPress, WooCommerce and Shopify builds you can manage yourself.

eCommerce Website Development WooCommerce Shopify
Explore
Deliverables

What you get.

Deliverable01 / 04

Site structure and wireframes

Sitemap, page plan and the order of content on key pages, based on what buyers need to know.

Output: Sitemap and wireframes
Deliverable02 / 04

Design

Page designs and a simple design system so new pages stay consistent.

Output: Page designs
Deliverable03 / 04

Development and launch

WordPress or WooCommerce build with speed, SEO basics, redirects, forms and tracking in place.

Output: Live website
Deliverable04 / 04

Conversion review

A review of forms, calls to action and analytics after launch, with a list of improvements to test.

Output: Improvement list
Process

How the work runs.

  1. STAGE 01 Discovery

    01 Map

    We review your current site, analytics and enquiry paths to see where visitors get stuck.

    Output: Website review
  2. STAGE 02 Foundation

    02 Align

    We agree the sitemap, page content and the main action each page should drive.

    Output: Sitemap and wireframes
  3. STAGE 03 Execution

    03 Build

    We design and build the site with speed, SEO basics, forms and tracking in place.

    Output: Live website
  4. STAGE 04 Iteration

    04 Improve

    We watch how visitors use the new pages and keep improving forms and calls to action.

    Output: Improvement list
Free resources

Go further with these

Playbook The Connected Growth System Playbook A five-layer model for joining strategy, demand, website, CRM and measurement, with a maturity model, a 90-day connection plan and worksheets. Based… Download free Assessment · 5 min Growth System Maturity Assessment Score how connected your growth system is across strategy, demand, website, CRM and measurement, and see which layer to fix first. 15… Take the assessment
Ways to work with us

Start small or go all in.

Pricing depends on scope, so we agree it in writing after the free review. These are the three usual ways to start.

Model 01 Start here

One-time audit

A full review of the area you choose, with a written, prioritised list of what to fix and why.

Best whenYou want clarity before committing to a bigger project.

Discuss this
Model 02 Build

Fixed-scope project

A defined piece of work, such as a new website, a CRM setup or an SEO foundation, with deliverables and timeline agreed in writing.

Best whenYou already know what needs to be built or fixed.

Discuss this
Model 03 Run and improve

Ongoing support

Monthly work on SEO, content, campaigns or CRM, with regular reviews and reporting tied to enquiries and sales.

Best whenYou want a team that keeps improving results over time.

Discuss this
Part of one system

How this connects to the rest.

Websites & Digital Experience works best when it shares the same plan and data as the other three areas.

FOUNDATION Strategy & Brand Direction Defines who you target and what you say, so campaigns, pages and sales start from the same message. Explore ACQUISITION Demand & Growth Marketing Brings the right visitors through search, AI answers, content, social and paid campaigns. Explore PIPELINE Systems & Automation Captures every lead with its source, routes it for follow-up and reports results back to marketing. Explore
Who it is for

Is this a fit for you?

For businesses whose website should be doing more of the selling.

Businesses with an outdated or hard-to-update site

The site no longer reflects what you offer, and changing it is slow or expensive.

eCommerce brands on WooCommerce or Shopify

Product and category pages, site speed and checkout need to work harder for every visitor.

Companies running ads to pages that do not convert

Traffic is paid for, but the landing pages are not built to turn it into enquiries.

Platforms

Tools we work with

We start with what you already use
  • [ WordPress ]
  • [ WooCommerce ]
  • [ Shopify ]
  • [ Figma ]
  • [ Google Stitch ]
  • [ Tailwind CSS ]
  • [ PageSpeed Insights ]
  • [ Microsoft Clarity ]
  • [ Google Analytics 4 ]
Learn and try

Related guides and free tools

WEBSITE STRATEGY13 min read B2B Website Strategy: Design the Buying Journey, Not Just the Pages Make the site answer real buying-group questions. Read guide CONVERSION12 min read Conversion Rate Optimization: Improve the Right Decisions, Not Just the Percentage Diagnose meaningful outcomes and protect downstream quality. Read guide DEVELOPMENT13 min read Website Performance & Accessibility: Engineer for Real Users, Not a Lab Score Make critical tasks fast, operable and resilient for real users. Read guide
Free tools
Free tool Open → Website launch SEO checklist Everything to check before and after a new site or redesign goes live. Free tool Open → Meta title and description checker Check length and preview how your page will look in Google results.
FAQ

Questions about Websites & Digital Experience.

01 Which platforms do you build on?

Mostly WordPress for service and content sites, and WooCommerce for online stores. Both are widely supported, flexible and let your team manage content themselves.

02 Will a redesign hurt our search rankings?

Not if it is planned properly. We map old URLs to new ones, set up redirects, keep important content and check search performance after launch.

03 Who owns the website and accounts?

You do. The domain, hosting, website files and tracking accounts are set up in your name or handed over to you.

04 Do you provide hosting?

We recommend a suitable host and can set it up on your own account, so you keep direct control and billing.

05 What happens after launch?

We review performance and fix any issues after launch. Ongoing updates, improvements and conversion testing are available as monthly support if you want it.

Free review

Ready for a website that does more of the selling?

Share your website and what is not working. We will reply with the changes that would matter most.

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