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Insights on search, growth and websites.

Short, practical reads on SEO, AI search (AEO and GEO), paid media, CRM and website conversion. Each one answers the question first, compares the options honestly and links to its sources.

Google AI Mode ads in India infographic: classic search vs AI Mode with sponsored ads, and a 5-check readiness score

PAID ADS6 min read Google AI Mode Ads in India: What Changes for Search Advertisers Google is scaling ads in AI Mode to India and launched multiturn ads in the US. What changes for Search, Shopping and PMax advertisers,… Himanshu Patni · 4 Nov 2026 Read

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