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Practical SEO for growing businesses: keyword research, technical SEO, site architecture, Core Web Vitals, link building and website migrations.

Keyword Research Without Paid Tools: A Free Workflow SEO3 min read Keyword Research Without Paid Tools: A Free Workflow A 6-step keyword research workflow using only free Google tools, with a simple scoring sheet to decide which keywords to target first. Himanshu Patni · Read Flat vs Deep Site Architecture: Which Is Better for SEO? SEO3 min read Flat vs Deep Site Architecture: Which Is Better for SEO? Flat vs deep site architecture explained: why shallow hubs work best, the 3-click guide, the right hubs by site type and a 15-minute click-depth… Himanshu Patni · Read Organization Schema: Fields Most Websites Get Wrong SEO3 min read Organization Schema: Fields Most Websites Get Wrong The Organization schema fields most sites get wrong, from logo and sameAs to duplicate plugin blocks, plus a 10-minute audit to fix them. Himanshu Patni · Read Search Intent: 4 Types with Real Query Examples SEO4 min read Search Intent: 4 Types with Real Query Examples The four types of search intent with real query examples, a 5-second results check, and which page type and call to action each intent… Himanshu Patni · Read Indexing issues in Search Console infographic: triage of not-indexed reasons by priority and the order to fix them SEO4 min read Fixing Indexing Issues in Search Console: A Field Guide A field guide to the Search Console Pages report: which "not indexed" reasons matter, a triage table with fixes, the order to fix them… Himanshu Patni · Read What Is an Entity in SEO? A Simple Explanation with Examples SEO4 min read What Is an Entity in SEO? A Simple Explanation with Examples What an entity is in SEO, why it matters more with AI search, and a 7-point checklist to make your business a clear, consistent… Himanshu Patni · Read How to Set SEO Goals That Tie to Revenue, Not Rankings SEO4 min read How to Set SEO Goals That Tie to Revenue, Not Rankings Turn a revenue target into SEO goals you can track: a 4-step goal ladder, a worked example, what to measure monthly and how to… Himanshu Patni · Read Crawl Budget Explained: When It Matters and When It Doesn’t SEO4 min read Crawl Budget Explained: When It Matters and When It Doesn’t Crawl budget in plain English: what it is, which sites need to care, a 5-minute Search Console check, and common myths that waste time. Himanshu Patni · Read What Is an SEO Strategy? A Plain-English Breakdown for Founders SEO5 min read What Is an SEO Strategy? A Plain-English Breakdown for Founders An SEO strategy is six decisions, not a keyword list. A one-page template for founders, what to focus on at each stage, and five… Himanshu Patni · Read
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