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Content Refresh Prioritizer

Upload a Google Search Console Pages export and get a ranked list of pages to update first: pages losing clicks, pages sitting at positions 8 to 20 with plenty of impressions, and pages whose click-through rate is far below your own site's norm. Everything runs in your browser.

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About this tool

Most sites have a handful of pages that once brought steady search traffic and are now slipping, and a few that sit just below the top results with thousands of impressions. Updating those pages is usually faster and cheaper than writing new ones, but finding them in a long Search Console export takes time.

This tool reads the Pages report you export from Google Search Console. A Compare export, with two date ranges in one file, works best; you can also upload two separate exports. It flags three kinds of opportunity. Decaying pages lost at least the share of clicks you set compared with the earlier period. Quick wins have an average position between 8 and 20 and enough impressions to matter. Low CTR pages get less than half the click-through rate of your own pages at a similar position, so the comparison uses your site, not an industry average.

Results are sorted by a rough opportunity score and can be filtered and downloaded as CSV. The file never leaves your browser. Positions in Search Console are averages, and a drop can come from seasonality or a change in search features, so check each page before rewriting it.

How to use it

  1. In Search Console, open Performance, choose the Pages tab and set a date range (use Compare for two periods).
  2. Export and download the CSV, unzipping it if needed.
  3. Upload the Pages file here, plus an earlier-period file if you did not use Compare.
  4. Adjust the thresholds and press Find pages to refresh.
  5. Work through the list from the top and download it as CSV.

How it works

Decaying pages
Clicks fell by at least your chosen share, with enough earlier clicks to count.
Quick wins
Average position 8–20 with impressions above your minimum.
Low CTR
CTR under half your own site's median for pages at a similar position.
Position change
Shown when a page also slipped by a position or more.
Opportunity score
Clicks lost, or impressions times the CTR gap, used to sort the list.
FAQ

Questions about this tool.

01 Which Search Console export should I use?

Performance report, Pages tab, exported as CSV. Turn on Compare in the date filter (for example last 3 months vs previous 3 months) so one file holds both periods. The download is a ZIP; unzip it and use Pages.csv.

02 Is my data uploaded anywhere?

No. The file is read by JavaScript in your browser and is not sent to Bargaon or anyone else.

03 Why compare CTR with my own site instead of a benchmark?

Published CTR curves vary widely by industry, query type and search features. Comparing a page with your own pages at a similar position is a fairer signal that its title or snippet needs work.

04 A page lost clicks. Should I rewrite it?

Check first. Look at the queries behind the page, seasonality, new search features and competing pages. Often an update of facts, examples and the title is enough; a full rewrite is not always needed.

05 Can I use a query export instead of pages?

Yes, any Search Console export with Clicks and Impressions columns works. The list will then show queries instead of pages.

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