Google Ads management that turns searches into enquiries and orders.
Search, Performance Max and remarketing campaigns built around the searches that bring buyers, with negative keywords, focused landing pages and GA4 and Tag Manager tracking that follows every lead. Managed in your own account.
Request a free Google Ads review
Share your website and tell us if you run Google Ads today. We will reply with where budget is being wasted and what to fix first.
Signs you need this
Clicks from the wrong searches
The search terms report is full of job seekers, students and people looking for something free.
Everything in one campaign
Different services and locations share one campaign and one budget, so nothing can be controlled.
Conversions count the wrong thing
Page views or button clicks are counted as conversions, so smart bidding learns from bad data.
Performance Max is a black box
Spend goes into Performance Max without clear asset groups, feeds or brand exclusions.
What's included.
The usual scope. After the free review we agree the exact work in writing, so you only pay for what you need.
Account and tracking audit
Campaigns, keywords, search terms, bidding, ads and conversions reviewed together.
Keyword and intent research
Buying searches grouped by service and intent, with a negative keyword list from day one.
Search campaigns
Clear structure by service or product, with responsive search ads and assets.
Performance Max and Shopping
Asset groups, Merchant Center feed checks and brand exclusions for eCommerce and lead generation.
Remarketing
Audiences for visitors who did not enquire or buy, with frequency kept sensible.
Conversion tracking
GA4 and Google Tag Manager set up for real leads, calls and orders, with offline lead quality where your CRM allows.
What you get.
Google Ads audit
Wasted spend, structure problems and tracking gaps, ranked by impact.
Campaign build
New or rebuilt campaigns with keywords, negatives, ads and assets.
Tracking setup
Tested conversion actions in Google Ads, GA4 and Tag Manager.
Monthly report
Spend, cost per lead, search terms reviewed and changes made.
How the work runs.
-
STAGE 01 Discovery
01 Map
We review your account, search terms, conversions and landing pages, or plan a new account from your services.
Output: Google Ads audit -
STAGE 02 Foundation
02 Align
We agree the services, locations, keywords and starting budget, and which conversion counts as a real lead.
Output: Campaign plan -
STAGE 03 Execution
03 Build
We build the campaigns, negative lists, ads and tracking in your account and test every conversion.
Output: Live campaigns -
STAGE 04 Iteration
04 Improve
We check search terms and results regularly, cut waste and move budget to what brings leads.
Output: Monthly report
Why work with Bargaon.
Your account, your data
Campaigns run in an account you own, with full access for you at all times.
Tracking before scaling
We fix measurement first, so bidding learns from real leads, not page views.
Search terms checked by hand
We read the search terms report regularly instead of leaving everything to automation.
Fixed fee
No percentage of spend, so we have no reason to push your budget up.
Start small or go all in.
Pricing depends on scope, so we agree it in writing after the free review. These are the three usual ways to start.
One-time audit
A full review of the area you choose, with a written, prioritised list of what to fix and why.
Best whenYou want clarity before committing to a bigger project.
Fixed-scope project
A defined piece of work, such as a new website, a CRM setup or an SEO foundation, with deliverables and timeline agreed in writing.
Best whenYou already know what needs to be built or fixed.
Ongoing support
Monthly work on SEO, content, campaigns or CRM, with regular reviews and reporting tied to enquiries and sales.
Best whenYou want a team that keeps improving results over time.
Part of Paid Media & Performance Marketing.
Is this a fit for you?
For businesses where buyers already search for what you sell.
Service and B2B businesses
People search for your service and are ready to call or fill in a form.
eCommerce and D2C brands
Shopping and Performance Max campaigns judged by orders and return on ad spend.
Accounts that need a reset
Campaigns that have grown messy, with unclear tracking and rising costs.
Tools we work with
- [ Google Ads ]
- [ Google Ads Editor ]
- [ Google Tag Manager ]
- [ Google Analytics 4 ]
- [ Google Merchant Center ]
- [ Keyword Planner ]
- [ Looker Studio ]
Related guides and free tools
Questions about Google Ads.
01 Search or Performance Max: which should we use?
Search gives the most control over which searches you pay for and suits most lead generation. Performance Max can work well for eCommerce with a good product feed. Many accounts use Search first and add Performance Max with clear guardrails.
02 How much should we spend on Google Ads?
Enough to collect useful data each month for your main services. We suggest a starting budget after looking at search volumes and costs in your market, and increase it only when the numbers support it.
03 How soon will we get leads?
Search campaigns can bring enquiries soon after launch once tracking works. The first weeks are about learning which keywords and ads bring real buyers, so results usually improve over the first few months.
04 Do you write the ads and landing pages?
Yes. We write the ads and can build or improve the landing pages, so the page matches what the ad promised.
05 Will you guarantee a cost per lead?
No. Costs depend on competition and your offer. We share realistic ranges in the plan and report actual numbers every month.
Ready for Google Ads that bring real enquiries?
Share your website and current account. We will reply with where budget is wasted and what to fix first.