Paid media and performance marketing judged by leads and sales.
Google Ads, Meta Ads and LinkedIn Ads planned around buyer intent, sent to pages that convert and tracked with GA4 and Google Tag Manager all the way to real leads and orders. Your accounts, your data, clear monthly reporting.
Request a free ads account review
Tell us which ad platforms you use today. We will reply with where budget is being wasted and what to change first.
Signs you need this
Spend goes up, leads do not
Broad keywords, loose audiences and no negative lists send budget to people who will never buy.
Platforms and CRM disagree
Google, Meta and your CRM all report different lead numbers, so nobody trusts the results.
Ads land on the homepage
Visitors click a specific offer and arrive on a general page that does not match it.
Cheap leads that never buy
Cost per lead looks good in the dashboard, but sales says most leads are not real.
Services within Paid Media & Performance Marketing.
Choose one area to start with, or combine them in one plan.
What's included.
The usual scope. After the free review we agree the exact work in writing, so you only pay for what you need.
Account audit
Structure, keywords, audiences, bidding, ads, landing pages and tracking reviewed together.
Channel and budget plan
Which platforms to use first, for which offers, with a starting budget split by intent.
Google Ads
Search, Performance Max and remarketing campaigns built around buying searches.
Meta and LinkedIn Ads
Facebook, Instagram and LinkedIn campaigns for the right audiences, with lead forms or landing pages.
Conversion tracking
GA4, Google Tag Manager and platform conversions set up for real leads and orders, not page views.
Optimisation and reporting
Regular changes to keywords, audiences, creatives and budgets, with monthly reports tied to leads and sales.
What you get.
Audit and plan
What to stop, fix and start, with channels, offers and a budget split.
Live campaigns
Campaigns running in your own accounts with clear naming and structure.
Tracking setup
Conversions, UTMs and lead sources recorded in GA4 and your CRM.
Lead-based reporting
Spend, cost per lead, lead quality and sales by channel and campaign.
How the work runs.
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STAGE 01 Discovery
01 Map
We audit your ad accounts, tracking, landing pages and how leads are followed up today.
Output: Ads account audit -
STAGE 02 Foundation
02 Align
We agree platforms, offers, audiences and a starting budget split, and what a good lead or order looks like.
Output: Paid media plan -
STAGE 03 Execution
03 Build
We build or rebuild campaigns in your own accounts, with landing pages and conversions tracked to real leads.
Output: Live campaigns and tracking -
STAGE 04 Iteration
04 Improve
We optimise keywords, audiences, creatives and budgets regularly, judged by cost and quality of leads and sales.
Output: Monthly lead report
Start small or go all in.
Pricing depends on scope, so we agree it in writing after the free review. These are the three usual ways to start.
One-time audit
A full review of the area you choose, with a written, prioritised list of what to fix and why.
Best whenYou want clarity before committing to a bigger project.
Fixed-scope project
A defined piece of work, such as a new website, a CRM setup or an SEO foundation, with deliverables and timeline agreed in writing.
Best whenYou already know what needs to be built or fixed.
Ongoing support
Monthly work on SEO, content, campaigns or CRM, with regular reviews and reporting tied to enquiries and sales.
Best whenYou want a team that keeps improving results over time.
How this connects to the rest.
Paid Media & Performance Marketing works best when it shares the same plan and data as the rest of your marketing.
Is this a fit for you?
For businesses ready to invest in ads and wanting to see clearly what they return.
B2B and service businesses
Search and LinkedIn campaigns aimed at people who are ready to enquire, with leads passed to sales.
eCommerce and D2C brands
Shopping, Performance Max and Meta campaigns judged by orders and return on ad spend.
Teams unhappy with their current ads
Accounts that run without clear tracking, structure or reporting and need a reset.
Tools we work with
- [ Google Ads ]
- [ Meta Ads Manager ]
- [ LinkedIn Campaign Manager ]
- [ Google Tag Manager ]
- [ Google Analytics 4 ]
- [ Google Merchant Center ]
- [ Zoho CRM / HubSpot ]
- [ Looker Studio ]
Related guides and free tools
Questions about Paid Media & Performance Marketing.
01 Which ad platform should we start with?
Google Ads usually comes first when people already search for what you sell. Meta suits consumer offers and building new demand. LinkedIn suits B2B offers aimed at specific roles. Most plans start with one or two platforms, not all three.
02 Who pays for ad spend?
You pay the platforms directly from your own ad accounts, so you keep full control of budget and data. Our fee covers planning, setup and management, agreed in writing.
03 Do you charge a percentage of ad spend?
No. We agree a fixed monthly fee, so we have no reason to push your spend up.
04 Can you guarantee a cost per lead or ROAS?
No. Costs depend on competition, the platform and your offer. We share realistic ranges in the plan and report the real numbers honestly every month.
05 Can you take over an existing account?
Yes. We start with an audit of the current account and tracking, keep what works, and fix structure and measurement before scaling spend.
Ready for ads judged by real leads and sales?
Tell us which ad platforms you use today. We will reply with where budget is leaking and what to change first.